Demonstrated by innovative biological evaluation methods, neuro-cosmetic ingredients creating emotion through the skin, represent the future of holistic beauty and happy cosmetics.
Beauty is increasingly no longer viewed as being just “skin deep”. Today, the impact of active ingredients on well-being can be analysed.
Historically, active ingredients in cosmetics have primarily been developed to achieve a beauty effect without any thoughts of potential emotional benefits. Today, the impact of active ingredients ingredients such as Synchronight™, Sensityl™, and Patchoul’Up on well-being can be analysed through two key advancements: enhanced emotional understanding and a new perspective on biological demonstrations.
Givaudan’s scientific paper “Selling Happiness: The Science Behind the Claims” explores the impact of neuro-cosmetic ingredients which go beyond improving skin appearance to positively affect emotions and overall well-being. Neuro-cosmetic ingredients target specific skin receptors, immune co-regulators, and hormones, ultimately influencing the brain’s response. The findings are groundbreaking, demonstrating how such ingredients can significantly reduce negative emotions while boosting positive feelings like confidence, invigoration, and happiness. The research presented by Givaudan is backed by advanced neuroscientific evaluations, including the MoodPortrait® and Emotion-Decoding System®, which measure emotional responses to cosmetic products.
Download the paper: “Selling Happiness: The Science Behind the Claims”* here:
*Published in the IFSCC Magazine, Volume 27 (2), 2024.
