Givaudan redefines dandruff care with DandErase™, powered by nature
Givaudan Active Beauty introduces DandErase™, a botanical active designed to eradicate dandruff and restore scalp health. This unique molecule is crafted by green fractionation from the petals of Crocus sativus L., commonly known as saffron, sustainably sourced in Morocco.
Dandruff is a widespread scalp condition, resulting in oily yellow flakes, itching and often, inflammation. Malassezia overgrowth is a key causal factor for this condition. Although naturally present in the skin microbiota, environmental factors can disturb this balance, triggering the onset of dandruff.
DandErase™ revolutionises dandruff care by addressing both the root causes and symptoms of dandruff with a comprehensive mode of action:
- Inhibiting the growth of Malassezia
- Reducing inflammation and erythema
- Mitigating itching and scalp discomfort
- Restoring the barrier function of the skin and scalp
- Balancing the microbiome for long-lasting anti-dandruff effects
Clinical trials demonstrate that use of anti-dandruff shampoos formulated with DandErase™ achieve up to a 95% reduction in dandruff within three days for all participants. By rebalancing the scalp microbiome, it effectively soothes itching and inflammation while preventing rebound effects. Notably, its benefits last beyond the treatment, with dandruff continuing to reduce even two weeks after stopping treatment. This long-lasting efficacy is attributed to its ability to stabilise the scalp Interabiome and selectively target Malassezia.
To learn more about this new ingredient and its marketing concept, S3D® Terralogy, come by Givaudan’s booth #1B120 at in-cosmetics Global in Amsterdam from 8-10 April.
