Upcycling meets well-being in a sustainable eco-designed cosmetic ingredient from Givaudan that boosts self-confidence
Givaudan Active Beauty has launched PATCHOUL’UP™, a 100% upcycled active ingredient able to rebalance sebum production, eliminate dry flakes and normalise the scalp microbiome for overall well-being. Sourced responsibly in Indonesia, PATCHOUL’UP™ is crafted through green fractionation from distilled patchouli leaves after their use as a raw material in fragrance creation.
The new eco-designed ingredient supports demand from both customers and consumers for upcycled solutions that preserve precious natural resources while delivering efficient benefits. Givaudan Active Beauty’s CMI report highlights that 85% (1) of consumers have previously experienced dry flakes, with 40% mentioning dandruff and dry flakes as their main scalp issue. It’s interesting to note that consumers are increasingly educated on this topic, with 44% of those who have experienced dry flakes believing the cause to be an unhealthy scalp microbiome.
PATCHOUL'UP acts at 6 synergistic levels
PATCHOUL’UP™ follows the beauty trend of skinification, reflecting consumer demand for products powered by an active ingredient able to treat hair and scalp issues just as they do for skin. Patchoul’Up™ offers a solution by acting at 6 synergistic levels to:
- rebalance sebum production by 39%
- smoothly reduce
- scalp dry flakes by 31%
- normalise scalp microbiota
- regulate stratum corneum desquamation
- improve scalp condition in 100% of volunteers
- provide well-being benefits
Shaping a sustainable future for all
Fabrice Lefevre, Innovation and Marketing Director Active Beauty, said: “We continually push the boundaries to offer new sustainable and responsibly sourced ingredients to the cosmetic industry, a ‘must-have’ to satisfy today’s customer and consumer demands. For us, upcycling is not just a trend but a true path to success on our journey as a sustainable business. PATCHOUL’UP™ now adds to our collection of upcycled ingredients first introduced in 2018 with the launch of the skincare ingredient VETIVYNE®, and KOFFEE’UP™ Grade in 2020.”
PATCHOUL’UP™ is aligned with Givaudan’s approach to shaping a sustainable future for all through its Sourcing4Good programme. Since 2013, the Origination team has been working closely with local producers on the Island of Sulawesi (Indonesia) to develop a sustainable smallholder patchouli business, the success of which can be seen in the island’s flourishing patchouli fields. Hundreds of producers and local suppliers are involved in the production of patchouli oil for perfumery, and now for scalp-care ingredients. The Givaudan Foundation is working hand in hand alongside this initiative to combat illiteracy and nurture a love of reading among local children by establishing school libraries.
To learn more about Patchoul’Up and its marketing concept, S3D® Solid’hair, connect to uxbeauty.givaudan.com, Givaudan’s digital platform dedicated to cosmetic ingredients, or contact our team.
(1) Global CMI Report – Patchoul’up – July 2021 Givaudan Active Beauty