Hair is an important part of many people’s identity. It is not only a unique personal characteristic, but also how others view our health and more specifically our beauty. Shiny hair with smooth texture is generally perceived to be appealing and signals health and cleanliness. Achieving that requires special attention due to the composition and differing nature of hair. Innovative active ingredients can activate hair beauty and fight dull hair.
RESISTHYAL™ is a new generation of hair care active ingredient containing an optimised ratio of low and high molecular weight hyaluronic acids. When applied as a leave-on or rinse-off product on any type of hair, it creates a local moisture barrier around the hair fibre.
Crafted with white biotechnology, RESISTHYAL™ offers a powerful multifunctional and cost-effective solution to dull, coarse hair with seven unique properties crucial to activating hair beauty:
1. Hydration: Significantly increases the natural hair fibre hydration. Up to 189 times more hydration than placebo.*
2. Keep natural volume: Sheathing effect, strengthening the cuticle. Up to 48% improvement of hair volume.**
3. Get rid of frizz: Beta keratin structure protection, decreases significantly the spontaneous frizzing of straightened hair.*
4. Resistance to stress: Tightens cells of the hair cuticle, increasing resistance to mechanical and thermal stress. Down to 65%* less damaged hair follicles.
5. Protection from pollution: Shields pollution particles adhesion with down to 50%* less adhesion of pollution.
6. Increased shininess: Smoothening properties of RESISTHYAL™ on cuticles give better light reflection
7. Increased softness: Overall improvement of hair texture, up to 61%** softer.
*ex vivo test
RESISTHYAL ™ is China compliant, safe, non-irritating, non-allergenic, and very easy to formulate in all hair care formulas. It will enable cosmetic brands to differentiate themselves on the market by providing performance, combined with natural and multifunctional claims to the consumer.
Shampoo, anti-frizz hair spray, beauty hair mask, hair shininess serum, hair conditioner, hair strengthener pre-shampoo, hair protection lotion, anti-pollution conditioner.
Lene Aarøe Nissen
Head of Nordic Sales
+45 22 70 10 02
Hair & Scalp
Hair & Scalp
Face & Body