Hair beautifying ingredients

RESISTHYAL™ is a new generation of hair care active ingredient containing an optimised ratio of low and high molecular weight hyaluronic acids. When applied as a leave-on or rinse-off product on any type of hair, it creates a local moisture barrier around the hair fibre.

Crafted with white biotechnology, RESISTHYAL™ offers a powerful multifunctional and cost-effective solution to dull, coarse hair with seven unique properties crucial to activating hair beauty:

1. Hydration: Significantly increases the natural hair fibre hydration. Up to 189 times more hydration than placebo.*

2. Keep natural volume: Sheathing effect, strengthening the cuticle. Up to 48% improvement of hair volume.**

3. Get rid of frizz: Beta keratin structure protection, decreases significantly the spontaneous frizzing of straightened hair.*

4. Resistance to stress: Tightens cells of the hair cuticle, increasing resistance to mechanical and thermal stress. Down to 65%* less damaged hair follicles.

5. Protection from pollution: Shields pollution particles adhesion with down to 50%* less adhesion of pollution.

6. Increased shininess: Smoothening properties of RESISTHYAL™ on cuticles give better light reflection

7. Increased softness: Overall improvement of hair texture, up to 61%** softer.

*ex vivo test
**Clinical test

RESISTHYAL ™ is China compliant, safe, non-irritating, non-allergenic, and very easy to formulate in all hair care formulas. It will enable cosmetic brands to differentiate themselves on the market by providing performance, combined with natural and multifunctional claims to the consumer.

GLOSSIANCE is an active ingredient that provides hair shine and softness and smoothens hair scales. It associates two technologies to enhance hair shine: white biotechnology and plant-derived extracts from sugar cane (bagasse) and lemon zest. The use of a blend of natural extracts which are by-products of the food industry using a controlled process is in line with Givaudan Active Beauty’s philosophy.

Ex vivo tests and clinical trials have demonstrated the efficacy of GLOSSYLIANCE™:

• At 3%, it improves shine by 11% with a positive effect on 92% of samples.
• It significantly increases hair shine and softness with a dose-dependent effect starting at 3%.
• Using a shampoo with 5% GLOSSYLIANCE™ will smooth the hair scales.

GLOSSYLIANCE™ is classified as easily biodegradable accoding to the OCDE directive 301F.