NEUROGLOW™ active ingredient captures the molecular power of the sun

Givaudan Active Beauty introduces NEUROGLOW™, a breakthrough active ingredient designed to safely replicate all the positive effects of the sun. Crafted by green fractionation from Persicaria tinctoria, sourced from Provence in France, NEUROGLOW™ emerges as a response to the increasing demand for sun-associated benefits in today’s indoor-centric lifestyles.

Sunlight is renowned for its ability to boost vitamin D production and elevate mood and energy levels, while also contributing to a healthy complexion through desirable tanning effects [1]. NEUROGLOW™ mimics the beneficial properties of sunlight. Research indicates that 80% [2] of US Gen Z consumers are looking for cosmetics that positively influence their mood making NEUROGLOW™ an ideal solution.

NEUROGLOW™ stimulates melanin production (+126%) and enhances the skin’s release of wellbeing molecules such as beta-endorphin (+43%), vitamin D (+345%) and oxytocin (+229%). By boosting melanin production, NEUROGLOW™ prepares the skin for sun exposure, allowing for a faster, healthier, more natural and better protected tan. What’s more, it improves general wellbeing and energy levels while preventing potential inflammatory damage caused by the sun.

The results from the first clinical trial have shown remarkable results with 76% of participants shifting from phototype II to phototype III in just 7 days, and 40% even transitioning to a darker phototype IV, compared to 0% in the placebo group. In a second clinical trial involving volunteers experiencing seasonal mood changes due to lack of sunlight, NEUROGLOW™ reduced tiredness, increased feelings of affection and alleviated ‘winter blues’ in over 80% participants reporting a positive score.

Bénédicte Sennelier-Portet, R&D Green Fractionation Manager, Givaudan, said: “Our scientists in R&D Green Fractionation have identified and optimised a plant-derived active ingredient offering an unprecedented solution to mimic all the positive effects of sunlight. Of 100% natural origin and cosmos compliant, NEUROGLOW™ prepares the skin for sun exposure, promotes a healthier tanning process, and even protects the skin from the potential side effects of overexposure. The result? A healthy glow and enhanced wellbeing all year round, even when combined with SPF, highlighting the benefits of the sun.”

To learn more about this new ingredient and the inspiring new marketing concept, S3D® BLISSFUL VIBES pro-tanning cream, contact us, or come by Givaudan’s booth (1C62) at in-cosmetics Global in Paris (France).