13 September 2018
Upcycled vetiver roots from fragrance raw materials were used to create a fully natural and sustainable ingredient
Givaudan Active Beauty combined the world of fragrances and cosmetics to create Vetivyne™, a new patent-pending powerful active ingredient with both anti-ageing benefits and long lasting properties to enhance fragrance wear.
Scientists and sustainability experts at Givaudan discovered Vetivyne™ by using water-soluble extract from exhausted Haitian vetiver roots, a by-product of the extraction procedure used to produce vetiver oil for fragrances. The cosmetic active created via this cutting-edge process is fully natural, concentrated, odour-free and offers clinically proven skin benefits. By acting on the skin lipids, Vetivyne™ helps enhance skin hydration and suppleness as well as removing wrinkles. Vetivyne™ also nicely bridges the cosmetics and fragrances worlds as it boosts the long lastingness of fragrances that are applied by the user.
Laurent Bourdeau, Head of Active Beauty, said: “We deeply believe in the synergies between the beauty and fragrance worlds. Vetivyne™ exemplifies the many possibilities we have in creating innovative and disrupting ingredients which fulfills our commitment to offer not only efficient, but also natural and sustainable products for our customers.”
This is the first time the fragrance and cosmetic worlds have shared the same sustainable and ethical origin. This ground-breaking ‘upcycling’ approach reduces waste and minimizes Givaudan Active Beauty’s environmental impact, in line with their commitment to sustainability and consumers’ demand for products that are both highly effective and produced in a responsible way. Over the years, the company has been actively supporting a local cooperative of vetiver roots producers through their Sourcing for Shared Value programme in Haiti. The vetiver roots are certified ECOCERT (ESR), an organic and fair trade standard. This initiative ensures the social and environmental responsibility of vetiver production, enabling perfumers and formulators to craft the most inspiring products from responsibly-sourced vetiver.
Maurizio Volpi, President of Givaudan’s Fragrance Division, said: “Vetivyne™ is one more example of how we’re committed to innovating responsibly in the Fragrance Division. Adding such a powerful ingredient to our portfolio shows the true benefits of the collaboration between our Fragrances and Active Beauty teams. Vetivyne™ demonstrates the impact of this synergy and contributes to answering the consumers’ need for more inspiring and eco-friendly products.”