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The ultimate 7 in 1 hair beauty enhancer

11 October 2017

The ultimate 7 in 1 hair beauty enhancer

Givaudan Active Beauty has launched ResistHyal™, a powerful multifunctional and cost effective solution to dull hair

Hair is not only a unique personal characteristic; it is also how others view our health and more specifically our beauty. Shiny hair with smooth texture is generally perceived to be appealing, and achieving that re- quires special attention due to the composition and differing nature of hair.

 

Givaudan Active Beauty has launched a new patented bio-active ingredient acting on keratin infrastructure and called ResistHyal™ that will revolutionise the hair care market. It also meets consumers’ expectations for multifunctional products. Based on analysis of the growing consumers’ categories such as Millennials, Active Beauty’s research team crafted ResistHyal™ to offer a powerful multifunctional and cost effective solution to dull, coarse hair with 7 unique properties crucial to activating the beauty of one’s hair:

 

1. Be hydrated:
Molecular moisture buffer –> hydrate hair up to 189 times.*

 

2. Keep natural volume:
Sheathing effect –> up to +48%** thicker cuticle.

 

3. Get rid of frizz:
Beta keratin structure protection –> up to +25%* smoothing effect in 80% humidity!

 

4. Be resistant:
Tighten cells of the hair cuticle –> down to -65%* less damaged hair follicles.

 

5. Be protected from pollution:
Shield pollution particles adhesion -> down to -50%* less adhesion of pollution!

 

6. Be shiny:
Flatten cuticle cells for better light reflection –> up to +46%* more glossiness!

 

7. Be soft:
Overall improvement of hair texture –> up to +61%** softer.

 

ResistHyal™ has been designed on the basis of hyaluronic acid water buffering properties. It contains an optimised ratio of low and high molecular weight hyaluronic acids, which create a specific local molecular moisturising film around the hair fibre.

 

Amandine Scandolera, Cell and Molecular Biology Manager, says: “ResistHyal™ is the result of an enriching collaborative work combining the mastery of the complexity of the formula and the challenge of applying Hyaluronic Acid (HA) in hair care. Thanks to Active Beauty’s expertise in HA, ResistHyal™ is an open platform to let brands create new innovative end-products & rituals for hair care. Knowing that 96% of consumers want to continue to use the product after the clinical tests, I would say that is the best reward we could expect”.

 

ResistHyal™ is China compliant, safe, non-irritating, non-allergenic, and very easy to formulate in all hair care formulas. It will enable cosmetic brands to differentiate themselves on the market by providing performance, combined with natural and multifunctional claims to the consumer.

 

*ex vivo test - **Clinical test

 

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