Taura cracks moisture transfer problem with URC® fruit ingredients

05 September 2014

Taura cracks moisture transfer problem with URC® fruit ingredients

Technical problems associated with using real fruit in long shelf life dry products are finally a thing of the past with URC® fruit ingredients from Taura Natural Ingredients

By Raf Vanlommel, Marketing Manager, Taura Natural Ingredients

Manufacturers of products such as biscuits, cakes, breakfast cereals and snack bars have traditionally had to contend with the difficulties caused by moisture transfer when using fruit ingredients. Introducing additional moisture to the food matrix in applications such as these poses a threat to the texture and shelf-life of the finished product. However, Taura’s URC® fruit ingredients can help food manufacturers avoid the problems with moisture transfer typically encountered when using other types of fruit ingredients.

Taura uses its proprietary URC® technology to concentrate fruit purées and blends to approximately 10% moisture in less than 60 seconds. Through this process it is able possible to control the water activity of the ingredients. Water activity is a measure of the ability of water to migrate from a given ingredient into the surrounding food matrix and determines the extent of moisture transfer that takes place. Taura has the ability to can tailor the water activity of its URC® ingredients to each application, opening up a world of product development opportunities.

Peter Dehasque, Chief Executive of Taura, says: “Significant technical obstacles have previously limited the use of fruit-based ingredients in many products with a long shelf life. Taura’s URC® real fruit ingredients eliminate these barriers and mitigate moisture transfer in a range of long shelf life dry foods, enabling manufacturers to include fruit in products where it would otherwise be impossible without seriously compromising shelf life.”

URC® (Ultra Rapid Concentration) is a unique process of concentrating the taste, texture and natural goodness of fruit into pieces, flakes and pastes for use in applications such as baked goods, biscuits, breakfast cereals, chocolate and snack bars.


About Taura Natural Ingredients

Taura is the leading global concentrated fruit products company, delivering exceptional taste and functionality. Using Ultra Rapid Concentration (URC®) technology, Taura produces fruit pieces, flakes and pastes for a wide range of products, including snacks, baked goods, cereals, chocolate and confectionery.

Taura has sales & manufacturing operations in Belgium (for Europe) and New Zealand (for Asia-Pacific), and a sales operation in Virginia, USA (for North America). For more information visit


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