24 March 2021
The new active ingredient from Givaudan Active Beauty combines A.I. and biomimetic epigenetics
Givaudan Active Beauty presents Chronoglow™, an active ingredient crafted by green fractionation and empowered by Artificial Intelligence (AI) able to mimic botanical epigenetic mechanisms for skin care benefits. Created from Haberlea rhodopensis also known as the resurrection plant, Chronoglow™ is a natural cure for the skin, able to reverse the effects of ageing and improve its radiance.
One of the top consumers’ expectations
Skin ageing is a major priority for consumers, always looking for smooth bright skin. According to our CMI study (1), 80 % of consumers globally are upset to look older than their actual age, which can also impact their personal life and well-being. It’s a fact that a radiant complexion is associated with living a healthy and balanced lifestyle. This is why the consumers’ desire to reveal the natural luminosity and maintain the firmness of their skin by using sustainable and botanical solutions is important.
Mathias Fleury, Category Manager Active Beauty said: "Haberlea rhodopensis is an ice-age plant that has survived extreme climate conditions thanks to its unique epigenetic mechanisms of cellular survival. We are now able to mimic and reproduce what the plant does in its own cells in the skin. Chronoglow™ is therefore a 100 % natural and sustainable powerful botanical ingredient, with exclusive benefits of well- ageing and radiance."
The 3D of skin radiance
Chronoglow™ positively regulates the skin genetic information without modifying it. It rejuvenates the skin at different cellular levels (from epigenetics to proteins expression), and protects skin cells from senescence and oxidation. Chronoglow™ reverses skin ageing to take back youth, but also enhances skin firmness and provides 3 dimensions of glow:
- Elasticity, already after 2 weeks of use, by up to +8.9 %, more than 3 times better than the placebo. This positive impact on the skin elasticity is increasing during the whole duration of the clinical test, with an increase up to +15.3 % after 2 months.
- Luminosity, by up to +3.8 % after 4 weeks and up to +6.4 % after 2 months, significantly better than the placebo, by a factor 1.9.
- Radiance, after only 2 weeks of use by up to +6.1 %, more than 4 times better than the placebo and up to +12.5 % after 2 months.
Givaudan Active Beauty researchers have used the power of Artificial Intelligence to better represent the clinical results and demonstrate the visual benefits of Chronoglow™. They have generated a beauty avatar that represents the significant results of the 3 dimensions of glow on the face.
To inspire the beauty industry, Givaudan formulation experts crafted Eau de Radiance, a glowing veil to regenerate the skin powered by Chronoglow™. Only a few drops of this liquid care over the face will rejuvenate and illuminate your skin tone. Also powered by Ocâline™ XP and Sophogreen™ plus, Eau de Radiance will soothe the skin, and offer a second skin protection thanks to Sens’Hyal® powder.
(1) Givaudan Active Beauty CMI Global Study Results, March 2019