20 November 2015
New specialty range from Taura
Taura launches new specialty concentrated fruit pieces with provenance
Manufacturers of baked goods and snacks can now include concentrated fruit pieces with authentic provenance in their products. Taura’s new URC® specialty range includes fruit ingredients made from France’s unique Normandie apples, apricots from Roussillon and American Concord grapes.
This new range is in line with the current trend for natural ingredients, which is driven by consumers requesting authenticity and transparency in the foods they consume. They want to know more about the food they are eating and the journey the food has made from “field to fork”.
Raf Vanlommel, Marketing Manager EMEA for Taura, says: “All of our ingredients are of the highest quality, but these are something special. They retain all the flavour characteristics of the original fruit variety, adding a touch of class to a product. If you are looking to create a point of difference and appeal to more discerning consumers, then these pieces are the perfect fit.”
The new specialty range of fruit pieces is perfect for inclusion in premium cookies, biscuits, bars, cakes and chocolates and will be showcased during FI Europe 2015.