Givaudan sets a new dawn for self-tanning with Vegetan® Evolve

07 December 2018

Givaudan sets a new dawn for self-tanning with Vegetan® Evolve

Givaudan Active Beauty introduces Vegetan® Evolve, the latest variation in the Vegetan® range

In a market worth EUR 467.4M, with Western Europe and North America accounting for 80% of sales, self-tanning harbours many opportunities. Perception of self-tanning is positive and driven by social influences. 38% of UK self-tanning users say being impressed by someone's self-tan would encourage them to use a self-tan product. 28% of US consumers get spray tans, suggesting a desire for immediate results. Social media doesn’t make an exception, with the #selftan and #selftanner hashtags being on the rise on Instagram. 58% of US female beauty buyers say they get encouraged to buy a certain sunless product they see on social media posts.

Now that self-tanning has upped its game with a full array of products and textures delivering more and more natural-looking and Instagram-friendly results, it is time to aim even higher.

Vegetan® Evolve takes its origin in white biotechnology, already mastered by Givaudan Active Beauty for the production of the Vegetan® range (DHA). Born in a unique biorefinery platform near Reims, France, where circular economy is at the heart of business, Vegetan® Evolve enjoys a highly sustainable manufacturing process.

Vegetan® Evolve is based on erythrulose, which possesses the same properties as DHA, the reference molecule for self-tanning. It triggers the Maillard reaction and leads to the production of brown compounds, the melanoidins. These pigments, linked to the proteins of the skin, provide a tanning effect within hours, built to last. Thanks to a more controlled reaction with the skin, Vegetan® Evolve is ideal in association with DHA. It is an ally of choice to obtain the results consumers are looking for: long-lastingness, natural aspect, sun-kissed appearance and skin gentleness. 

Scientific studies by Givaudan demonstrated that Vegetan® Evolve results in a long-lasting and darker tan colour as well as in a more natural colour for the skin tan.

A few drops of Vegetan® Evolve at the end of the formulation process and the self-tanning magic/alchemy operates in synergy with Vegetan®, Vegetan® FL and Vegetan® Premium Plus to naturally embellish the colour and the radiance of your complexion. 



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